Leading bingo site tombola has unveiled a completely new selection of ad break indents that promote its sponsorship of well known ongoing drama Emmerdale. Players at tombola bingo were invited to apply if they wanted to take part in shooting a few months ago. The outcome was 25 normal, everyday online bingo players being selected from scores of applications to be a part of this third sequence of marketing campaign films that started just recently.
The lucky Tombola players picked to take part travelled to the Cornish Riviera for filming and took part in activities from building sandcastles to quad biking, from making Cornish Pasties to abseiling and fishing. All the activities were filmed like a fly on the wall documentary.
The films appear at the opening and end of Emmerdale and at the start and ending of each advertisement break around the soap as well. The new ads come just months after Tombola launched an exciting new game called Bingo Roulette, where players can win some amazing prizes. It’s unclear whether this will feature in the TV campaign.
Dawn-Elizabeth Howe, Head of Marketing at Tombola, says: “These ads have the same creative format as the previous ads on the Emmerdale show. We had great feedback as the warmth and fun the players had together comes across brilliantly in the final bumpers and it really reflects what tombola is all about. So when we decided to produce new ads we knew we wanted to repeat much of the existing look and feel.”
Filming the ads brought together players from all over the UK and with considerably different life-styles. There’s mum of three kids Karen Taylor of Wakefield in addition to Co. Director Christine Di Ciacca from Retford, Notts, to name just two, but by the end of shooting all were good friends and they are planning a reunion in the not too distant future.